Reliable Protection for Your Business Starts at the Top
At Lake Effect Roofing, we understand that a commercial roof is a critical part of your building’s performance. It affects energy use, tenant comfort, and the smooth operation of your business day after day. A dependable roof doesn’t just protect what’s inside, it supports everything your business does. That kind of reliability starts with a team that understands your goals and the environment your building faces. We deliver commercial roofing solutions built for Wisconsin’s climate and customized to meet the demands of each property we serve. From offices and retail spaces to warehouses and public buildings, we help you protect what matters most with systems that are built to last.
Based in Madison and proud to serve the surrounding communities, Lake Effect Roofing is known for combining technical skill with true professionalism. Our clients count on us for straightforward communication, thoughtful recommendations, and dependable roofing solutions that deliver lasting value. If you’re looking for a commercial roofing partner you can trust now and for years to come, we’re ready to get to work.
Commercial Roofing Services Tailored to Your Building
Every commercial roofing project begins with a thorough evaluation of your existing system or your construction plans. From this starting point, we determine the most effective path forward for your property, whether that means a complete installation, a full replacement, or carefully targeted repairs. Each one of our recommendations is made with your building’s function, your budget, and any long-term goals in mind.
When planning a new roof installation, we focus on designing a system that supports proper drainage, careful insulation, and easy access for future maintenance. Flat and low-slope roofs require thoughtful engineering, and we ensure every layer contributes to performance, durability, and energy efficiency.
If the roof on your commercial property has reached the end of its useful life or has sustained damage that can no longer be addressed through simple repairs, we provide a comprehensive roof replacement process. Our team oversees each phase of the project, from tear-off to the final walkthrough, with clear communication and minimal disruption to your business.
For buildings with active leaks, membrane issues, or signs of localized damage, we offer precise commercial roofing repairs supported by diagnostic tools that help us identify vulnerabilities others might miss. These targeted and specialized repairs are designed to restore the roof’s integrity while avoiding unnecessary costs.
Ongoing maintenance is equally important. Our service plans include regular roof inspections and maintenance visits that help identify early signs of wear, clean debris, and keep your commercial roofing system functioning reliably. These proactive steps extend the lifespan of your roof and protect your investment over time.
Emergency Response and Storm Recovery
Unexpected damage doesn’t wait for business hours, and neither do we. When storms hit Madison and the surrounding communities, commercial properties are often left exposed to the elements, vulnerable to water intrusion, structural damage, and operational downtime. Lake Effect Roofing is prepared to respond quickly and professionally when your building needs immediate protection.
Whether your roof has suffered punctures from wind-blown debris, developed leaks after heavy rain, or sustained damage from hail or snow loads, our team mobilizes fast. We secure the site, assess the damage, and take steps to prevent further deterioration, sometimes within hours of your call. We offer temporary stabilization, emergency repairs, and coordination with your insurance provider all under one roof, so you can focus on keeping your business running.
Our goal during storm recovery isn’t just to patch the problem, it’s to provide clarity in the middle of chaos. We document all damage thoroughly, communicate with adjusters, and offer clear guidance on whether repairs or a replacement make the most sense. Because we already understand local building codes and commercial roofing systems inside and out, we can efficiently move from emergency response to long-term repair without delays or guesswork.
Lake Effect Roofing brings speed, care, and professionalism to every emergency call. For commercial property owners, that peace of mind matters as much as the roof itself.
Choosing the Right Roofing System: Durable, Efficient, Built for Wisconsin
Wisconsin weather isn’t forgiving. Between the heavy snowfalls of winter and the intense summer sun, roofing systems must perform reliably year-round. Lake Effect Roofing designs every commercial roof with regional durability in mind. That means choosing roofing materials that can handle temperature fluctuations, UV exposure, and moisture without compromising performance or lifespan.
TPO Roofing Systems: Efficiency and Durability Combined
Thermoplastic polyolefin (TPO) roofing has become one of the most popular options for commercial flat roofs, and for good reason. TPO offers strong resistance to UV radiation, punctures, and chemical exposure, while also delivering excellent energy efficiency. Its light-colored surface reflects sunlight, helping to reduce heat absorption at the roof surface and lower building cooling costs during the summer months. This reflective performance has made TPO a favored material for commercial properties aiming to improve energy usage in line with modern cool roof standards.
TPO is also heat-weldable, allowing seams to be fused into a continuous membrane. That gives your building stronger protection against leaks, especially during the freeze-thaw cycles we see here in Wisconsin. When installed properly, TPO systems are not only cost-effective up front but also help reduce long-term maintenance needs.
EPDM: Flexibility, Strength, and Cold-Weather Performance
Ethylene propylene diene monomer (EPDM) is a synthetic rubber membrane that performs exceptionally well in the colder months. Its flexibility makes it less prone to cracking or splitting during temperature swings, and its thickness provides excellent impact resistance. EPDM can be ballasted, mechanically fastened, or fully adhered depending on the building’s structure and your performance goals.
Black EPDM membranes absorb heat, which can be a major benefit in the winter season by helping to reduce snow accumulation and assist with indoor heating efficiency. While EPDM does not offer the same reflectivity as TPO, it is highly durable and typically lasts 25–30 years with proper care. It’s often chosen for buildings with complex rooftop structures or those requiring long-term performance with minimal disruption.
Installation with Longevity in Mind
Whether we’re working with TPO, EPDM, or another material, the key to a successful commercial roof is expert installation. Lake Effect Roofing pays close attention to substrate preparation, drainage planning, seam sealing, and insulation strategies. Our goal is always the same: a roof that protects your building, supports your energy goals, and holds up for decades.
If you’re unsure which system is right for your property, we walk you through the pros and cons of each based on your roof’s configuration, exposure, and use. Every recommendation is made with long-term performance in mind, not short-term convenience.
A Local Partner Who Understands the Stakes
Every commercial roofing project we take on represents a long-term partnership built on trust. We understand the stakes involved when you’re responsible for a building that houses your business or supports your tenants. Delays, unexpected repairs, or poor workmanship can lead to lost revenue and costly setbacks. That’s why Lake Effect Roofing approaches every commercial roofing job with precision, accountability, and a focus on long-term performance.
Our clients rely on us for honest assessments, thoughtful planning, and consistent follow-through. We don’t cut corners or recommend unnecessary work. Instead, we take the time to explain your options, answer your questions, and help you get started with a tailored estimate. When the work is complete, we back it with strong warranties and a responsive team you can count on.
Supporting Madison’s Commercial Growth, One Roof at a Time
Every successful business depends on a building that performs reliably, starting with a roof that can handle the demands of daily use and Wisconsin’s climate. Our work in commercial roofing isn’t just about materials and installation. It’s about helping Madison businesses stay secure, efficient, and prepared for whatever comes next. From small storefronts to large-scale operations, we design roofing systems that match the pace of commercial life and the challenges of the region.
Business owners throughout southern Wisconsin trust Lake Effect Roofing for solutions that last, communication they can count on, and a team that treats every project with care. We’re committed to protecting your property and supporting your long-term success with commercial roofing you can rely on.
Ready to Talk About Your Roof?
If your commercial roofing system needs attention, or if you’re not sure where to begin, Lake Effect Roofing is here to help. Our free on-site assessments include a full evaluation and expert recommendations tailored to your specific needs. We take the time to understand your goals, answer your questions, and provide solutions that make sense for your property. Whether you’re dealing with damage or planning for the future, we’re ready to support you every step of the way.
Lake Effect Roofing is proud to be a trusted leader in commercial roofing across Madison and its neighbors. Contact us today to schedule your assessment and take the next step toward protecting your building with confidence.
Frequently Asked Questions
How do I know if my commercial roof needs to be replaced instead of repaired?
Deciding whether your commercial roof should be repaired or replaced depends on its age, the extent of damage, and the overall condition of the system. In many cases, isolated issues such as minor membrane punctures or flashing damage can be addressed through targeted repairs. However, if the roof is experiencing ongoing leaks, widespread deterioration, or nearing the end of its expected service life, a full commercial roofing replacement may be the most cost-effective solution.
What types of materials do you use for commercial roofing in Madison?
We work with a range of proven materials for commercial roofing projects, including TPO, EPDM, PVC, and metal systems. Each of our options has different strengths depending on your property, budget, and energy goals. For example, TPO is great for energy efficiency, while EPDM handles cold temperatures extremely well. We’ll walk you through the pros and cons so you can make the best decision for your specific building in the Madison climate.
Do you offer maintenance plans for commercial roofing systems?
Yes, and they’re one of the smartest investments you can make. Our commercial roofing maintenance plans include routine inspections, minor repairs, and thorough condition reports to help you stay ahead of any roof-related potential problems. This kind of proactive care not only extends the life of your roof but also protects your budget by avoiding surprise issues. If you’re managing a property in Madison, regular maintenance can make all the difference in long-term performance.